I had a lot of fun working on this project. Firstly I had to direct a video shoot to capture the live action of the runners needed for the site. Once the good people at jellyfish had keyed out the action I set about integrating it into the sections in Flash. Flash video is always a challenge, getting the balance of quality and file-size even is tricky at best. The swirling leaves in the technology section were ones I picked up on Old St. (lucky it was autumn!) I then photographed them in rotation and brought them into After Effects. A lot of fun.

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The concept for this site was to create a portal for a collection of micro-sites which showcased adidas’ products - all relating to various patented technologies. A world map contains video clips which are links to content, they explode out into space and users can interact with them to access the content.

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