180º Pole to Pole Manpowered
Two brave adventurers, Rob Gauntlett and James Hooper, needed a brand design and a website which would record their journey from the north pole to the south, entirely manpowered. The adventure was sponsored by adidas, who provided a lot of the equipment the boys would be using in their arduous task.
The creative idea for the site was inspired by the boy’s rather impulsive approach to planning their journey, items and sketches are laid out on a rock surface and can be inspected by clicking around the area.
This site won a 2007 Red Dot award.