I’ve recently had the fortune of working on a great project. 180º Pole to Pole is the journey being undertaken by Rob Gauntlett and James Hooper. They have set themselves the challange of circumnavigating the globe using only manpower, in a bid to raise awareness about climate change. They started at the North Pole a month ago, and are planning to ski/sledge down through Greenland, sail to New York, cycle through north, south and central America, before making the final leg from the tip of Chile to the South Pole in a yacht. Insane? Perhaps. Cool? Extremely. Check the site to see how they are doing.

The first task on this project was to create an identity for the guys, something that would work on a range of applications - from the web to their landrover decals.

This entry was posted on Sunday, May 20th, 2007 at 11:01 am and is filed under Design, Travel, Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.