Michael Lopp from Apple was a good speaker and a funny guy. Funny as in humorous. Although, I would probably be laughing if I was working at Apple. Must be a great job.
A couple of interesting facts I learnt from Michael about the process at Apple:
Michael’s philosophy: There are two kinds of people. Those who open their presents on Christmas day, and those who take a sneak peak the night before. Apple designs things for people who wait to open their presents on Christmas day.
He exclaimed, ‘How many companies do you know make packaging porn?’
‘We do pixel perfect mock-ups.’
He explained that one of the directors didn’t even like lorem ipsum on mock ups, he expected to see everything in its correct place.
At Apple they have a process meeting, where they go crazy with ideas, and a production meeting, which aims to put structure around the crazy ideas. They do it every week. They don’t stifle the creative thought until it is needed.
This entry was posted
on Monday, March 10th, 2008 at 2:44 am and is filed under Design, SxSW 2008, Technology.
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