Two brave adventurers, Rob Gauntlett and James Hooper, needed a brand design and a website which would record their journey from the north pole to the south, entirely manpowered. The adventure was sponsored by adidas, who provided a lot of the equipment the boys would be using in their arduous task.

The creative idea for the site was inspired by the boy’s rather impulsive approach to planning their journey, items and sketches are laid out on a rock surface and can be inspected by clicking around the area.

This site won a 2007 Red Dot award.

View 180º Pole to Pole Manpowered site

The latest addition to the adidas_1 line of intelligent products: the Basketball shoe. I wanted the site to have an almost tron-like feel, so I designed an electronic Basketball court where the products could live, floating in a digital limbo.

View adidas_1 Basketball site

I had a lot of fun working on this project. Firstly I had to direct a video shoot to capture the live action of the runners needed for the site. Once the good people at jellyfish had keyed out the action I set about integrating it into the sections in Flash. Flash video is always a challenge, getting the balance of quality and file-size even is tricky at best. The swirling leaves in the technology section were ones I picked up on Old St. (lucky it was autumn!) I then photographed them in rotation and brought them into After Effects. A lot of fun.

View adidas_1 intelligence level: 1.1

The concept for this site was to create a portal for a collection of micro-sites which showcased adidas’ products - all relating to various patented technologies. A world map contains video clips which are links to content, they explode out into space and users can interact with them to access the content.

View the adidas Whatsnext site