The latest addition to the adidas_1 line of intelligent products: the Basketball shoe. I wanted the site to have an almost tron-like feel, so I designed an electronic Basketball court where the products could live, floating in a digital limbo.

View adidas_1 Basketball site

I had a lot of fun working on this project. Firstly I had to direct a video shoot to capture the live action of the runners needed for the site. Once the good people at jellyfish had keyed out the action I set about integrating it into the sections in Flash. Flash video is always a challenge, getting the balance of quality and file-size even is tricky at best. The swirling leaves in the technology section were ones I picked up on Old St. (lucky it was autumn!) I then photographed them in rotation and brought them into After Effects. A lot of fun.

View adidas_1 intelligence level: 1.1

The concept for this site was to create a portal for a collection of micro-sites which showcased adidas’ products - all relating to various patented technologies. A world map contains video clips which are links to content, they explode out into space and users can interact with them to access the content.

View the adidas Whatsnext site