The creative concept was to enable customers to find information about Nikon products, learn new techniques and be immersed in a rich experience that would inspire them to create better pictures. By exploring the content through the photographs, users get to see the real results that they can achieve using these great cameras.

Visit Nikon USA

Two brave adventurers, Rob Gauntlett and James Hooper, needed a brand design and a website which would record their journey from the north pole to the south, entirely manpowered. The adventure was sponsored by adidas, who provided a lot of the equipment the boys would be using in their arduous task.

The creative idea for the site was inspired by the boy’s rather impulsive approach to planning their journey, items and sketches are laid out on a rock surface and can be inspected by clicking around the area.

This site won a 2007 Red Dot award.

View 180º Pole to Pole Manpowered site

The latest addition to the adidas_1 line of intelligent products: the Basketball shoe. I wanted the site to have an almost tron-like feel, so I designed an electronic Basketball court where the products could live, floating in a digital limbo.

View adidas_1 Basketball site