Tom Kershaw - Art Director & Interactive Designer - Portfolio

adidas_1 intelligence level: 1.1 - 11/21/2005

adidas_1 intelligence level: 1.1

adidas_1 intelligence level: 1.1

adidas_1 intelligence level: 1.1

I had a lot of fun working on this project. Firstly I had to direct a video shoot to capture the live action of the runners needed for the site. Once the good people at jellyfish had keyed out the action I set about integrating it into the sections in Flash. Flash video is always a challenge, getting the balance of quality and file-size even is tricky at best. The swirling leaves in the technology section were ones I picked up on Old St. (lucky it was autumn!) I then photographed them in rotation and brought them into After Effects. A lot of fun.

View adidas_1 intelligence level: 1.1

adidas whatsnext.com - 11/01/2005

adidas Whatsnext

adidas Whatsnext

adidas Whatsnext

The concept for this site was to create a portal for a collection of micro-sites which showcased adidas’ products - all relating to various patented technologies. A world map contains video clips which are links to content, they explode out into space and users can interact with them to access the content.

View the adidas Whatsnext site

Panasonic VS3 - 05/26/2005

Panasonic VS3

Panasonic VS3

Panasonic Lumix - 04/26/2005

Panasonic Lumix

Panasonic Digital Home Cinema - 03/26/2005

Panasonic Home Theatre

Panasonic Viera - 03/01/2005

Panasonic Viera